Email Marketing Specialist

Email Marketing Specialist

North Kansas City, Missouri

At Helzberg Diamonds the Email/SMS Marketing Specialist is responsible for planning, executing and analyzing all email strategies and tactics for promotional and site behavior based emails. This position collaborates with cross-functional divisions in Marketing, E-Commerce, Merchandise, IT operations and Creative to guide the development and execution of campaigns.

PRINCIPAL ACCOUNTABILITIES:
Collaborate with cross-functional teams to plan and execute all promotions and campaigns. Ensure email and SMS strategies are aligned with other marketing channels to achieve business objectives. Apply data-driven learnings from past efforts and industry best practices to maximize campaign effectiveness and compliance.
Partner with E-Commerce and Marketing channel leads on vendor selection and launch of new SMS program, strategy and execution.
Interface with external vendors to execute Helzberg’s email & SMS strategies. Ensure that campaigns are created to drive maximum engagement and drive traffic online and in-store while maintaining brand guidelines.
Lead analysis of email & SMS performance insights, trends, and recommendations on a weekly and quarterly basis. Partner with Data Insights team for multi-channel reporting execution to identify trends across targeted segments. Lead the analysis of email & SMS performance to provide insights; identify trends; and make recommendations for on-going improvement.
Collaborate with internal teams and external partners (Epsilon/PeopleCloud & Bluecore) to develop and execute appropriate list segmentation and strategies that utilize personalization to improve channel performance and customer experience.
Set benchmarks to improve performance and KPIs of promotional and triggered email campaigns. Review of benchmarks quarterly to set new benchmarks and identify areas of improvement.
Execute and implement all verticals (outlet, traditional, and e-commerce) email strategy.
Collaborate with external partners and ESPs to utilize dynamic content and personalization capabilities to increase engagement.
Lead strategy for increasing engagement from existing subscriber file and developing win-back campaigns.
Develop and manage on-going testing program to increase program effectiveness.
Support the Marketing and E-Commerce planning process by updating planning documents as needed.
Remain current on email & SMS best practices and US CAN-SPAM, Canadian Anti-SPAM and EU Anti-SPAM, Telephone Consumer Protection Act (TCPA) compliance.
Manage tracking codes (URL appends, pixel placement, etc.) as required for Google Analytics reporting and launching new email campaigns.

QUALIFICATIONS:
Bachelor's degree in Business, Marketing, Communications, Advertising or related field and one to and three years of experience in email/SMS marketing or interactive marketing required, or an equivalent combination of education and experience.
Must have strong communication, strategic planning and project management skills.
Marketing and/or web site development experience preferred, along with experience working with external vendors and suppliers.
Strong computer skills, are required and technical knowledge of HTML required.
Experience using Google Analytics to analyze results, make recommendations, develop testing strategies and continue to optimize current programs required.
Regular, predictable onsite attendance is required to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.