Marketing Operations Mgr.
North Kansas City, Missouri
Diamonds, a Berkshire Hathaway company is looking for a
Marketing Operations Manager. T
Marketing Operations Manager
leads advertising and
marketing projects throughout the development, approval and delivery
stages. Projects include working with localized and national campaigns,
promotional programs, and deployment of media. Projects can be individual
store promotion or e-commerce initiatives. Projects may maybe designed
for digital/electronic delivery, or they may be email, and direct mail
oriented. The Marketing Operations Manager oversees the launch, planning,
development, execution and the analysis of performance analytics for campaigns,
promotions, and brand launches.
Individuals who have
held Traffic Coordinator or Traffic Manager positions within advertising
agencies or marketing consulting firms would have the most relevant job experience
we seek. Helzberg Diamonds is constantly creating campaigns to enhance
the promotion of particular jewelry items, promote the overall brand or
particular stores, and promote the sale of jewelry during specific times of the
year. It is common for the Marketing Dept. and the Marketing Operations
Manager to be planning and scheduling multiple campaigns months in advance of
release while at the same time monitoring the execution of campaigns that are
PRINCIPAL POSITION OBJECTIVES INCLUDE:
"Times New Roman"">Marketing Programs: Oversee successful launch,
planning, development, execution, and performance analytics for Marketing
campaigns, promotions, and brand launches.
"Times New Roman"">Project Management / Change Management: Lead
setup, implementation, launch and enhancements for all Workfront –
Marketing Project Management system efforts. Recognize and identify
process gaps and lead team through streamlining efforts. Lead
Marketing team, internal and external partners through process changes to
best serve the continuous evolution of Marketing execution and business
"Times New Roman"">People Management: Lead Marketing teams through
project milestones for campaigns, retail programs, promotions and
events. Work with VP, CMO, Merchandising Management and Store
Operations to prioritize review and approvals of Marketing campaign
promotions and materials.
"Times New Roman"">External Agency Management: Direct and manage
workflow and priorities for external creative and strategic agency
partners. Oversee all Marketing efforts to ensure continuity in
execution from internal and external teams.
"Times New Roman"">Analytics and Risk Management: Capture
performance analytics and summarize promotional execution. Control
risk by leveraging historical analytical data as influence for future
"Times New Roman"">Collaboration and Communication: Effectively
communicate Marketing priorities with cross-functional business partners,
freelancers, external agencies and suppliers. Balance priorities
from multiple teams to ensure successful deployment, on time and within
"Times New Roman"">Feature Promotional Product Documentation:
Develop and maintain centralized documentation of product features for all
marketing creative projects. Oversee required approvals from
Marketing and Merchandising partners and monitor communication of change
notifications to appropriate teams.
"Times New Roman"">Retail: Partner with mall marketing in key segments to
coordinate and leverage a presence in email mall lists, mall websites,
online club promotions, social media, mall advertising, and special
events. Manage promo codes to support Marketing offers .
"Times New Roman"">Bachelor's degree in marketing, advertising, or
business with strong analytic and quantitative skills and a minimum of
five years of experience in retail or consumer marketing including
advertising, promotions, CRM, and digital, or an equivalent combination of
education and experience. Traffic Management experience within an
advertising agency or marketing consultant firm preferred.
"Times New Roman"">Minimum of 5 years of experience in Marketing project
management, including utilizing web project management tools.
"Times New Roman"">Comprehensive project management skills, good
decision-making skills and attention to detail. Preference given to
candidates with Workfront experience.
"Times New Roman"">Strong analytical and quantitative skills with
demonstrated leadership and project management capabilities.
"Times New Roman"">Strong computer application skills (Microsoft
"Times New Roman"">Strong verbal and written communication skills.
Proven ability to communicate with influence at all levels.
"Times New Roman"">Must be able to build and maintain strong relationships
with both internal departments and external partners.
- Regular, predictable onsite
attendance is required to perform essential functions involving interactive
behaviors with co-workers and managers, operation or manipulation of equipment
and/or materials located only on site, and direct interaction with internal
and/or external customers.