Our History

Helzberg Diamonds was founded over 100 years ago, and since day one we've dedicated ourselves to delighting our customers with superior service and high-quality jewelry. That's because we understand how special it is to give and receive fine jewelry - and we want you to treasure the experience for years to come.

Timeline of Our Success


Morris Helzberg opened his first store.


Helzberg developed the Certified Perfect Diamonds Program - diamonds that the jewelry industry labeled as perfect under 10 power magnification.


Helzberg opened Helzberg's House of Treasures on the Country Club Plaza in Kansas City. The store was built on three levels and sold fine china and silver in addition to jewelry.


Helzberg operated 15 stores in six markets, along with a mail order division.


Barnett Jr. proposed to Shirley Bush. The euphoria he felt about his engagement to Shirley led to an idea for an ad - a lapel button with the words I AM LOVED®. The ad copy told the consumer to buy her a diamond or give her a button, but in any case, tell her she's loved. Within weeks of its launch, the modestly conceived promotion became a national movement that put Helzberg Diamonds on the map.


Helzberg pursued an aggressive expansion plan, opening on average three new malls stores per year and operating 42 stores in 16 states by the end of the decade


Helzberg continued to have success by stressing the importance of difference in the marketplace, backing the concept with truly unique jewelry, a rate new gem, the Royal Azel. Inspired by the Royal Azel’s success Helzberg Limited Edition was introduced.


Helzberg enters the 90s with 101 stores in 22 states.


After a chance meeting on the streets of New York City, Barnett sold the company to Berkshire Hathaway’s Warren Buffett – leaving the company with an exceptional opportunity for grown.


Helzberg launched an eCommerce site – helzberg.com


Helzberg grew to 200 stores


Highly regarded jewelry industry professional and outstanding multi-store retail executive, Beryl Raff was hand-picked by Warren Buffett to take over the leadership of Helzberg Diamonds.


With more than 220 stores and helzberg.com, Helzberg became the first nationwide jeweler to qualify for membership in the American Gem Society.


Helzberg entered the outlet mall arena opening its first location at Woodburn Premium Outlets in Woodburn, Oregon


Helzberg Diamonds repositioned the brand around a new tagline – Here’s to Love – reflecting our company’s shared purpose of making people feel loved and helping them celebrate life’s happiest moments.

Meet Our Ambassadors

We've been in business since 1915 and we're owned by Warren Buffett; our company's stability is very sound.”


Sales Associate

In my 20+ years working for Helzberg Diamonds, I've seen a continual increase in my income and in my quality of life.”


Sales Associate

I love working with customers and helping them select the perfect piece of jewelry. It makes me happy, and it's a lot of fun.”


Store Manager

It's like a second family. We celebrate each other's victories - big and small.”


Loss Prevention Manager

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