E-Commerce Digital Analyst
E-Commerce Digital Analyst
THE DEPARTMENT:
The eCommerce team is responsible for the customer’s experience with Helzberg online, from initial impression through to successful order fulfillment, as well as the financial results from the channel. The primary objectives of the department include:
Helzberg’s online business has been identified as the key growth engine for the company and growth in this area is integral to the company’s continued success.
POSITION SUMMARY:
The eCommerce Digital Analyst will play a critical role in transforming data into strategic insights that drive online growth and optimize the site experience. This position will leverage tools like Google Analytics and Content Square to analyze customer behavior, conversion funnels, and site performance. While primarily a business-facing role, a strong technical understanding is critical—particularly in how the Data Layer and tagging integrity supports accurate data capture. Hands-on experience with A/B testing and a strong grasp of eCommerce KPIs are essential.
PRINCIPAL ACCOUNTABILITIES:
Analytics & Insights
SUPERVISORY RESPONSIBILITIES:
The incumbent does not have any direct reports.
QUALIFICATIONS:
COMPETENCIES:
Analytical Thinking, Customer Service Orientation, Integrity, Teamwork and Cooperation
The eCommerce team is responsible for the customer’s experience with Helzberg online, from initial impression through to successful order fulfillment, as well as the financial results from the channel. The primary objectives of the department include:
- Direct sales, margin and profitability from transactions completed on Helzberg.com
- Driving customers to stores for transactions after an initial research phase on the site
- Customer satisfaction and Net Promoter Score with all aspects of the online experience
Helzberg’s online business has been identified as the key growth engine for the company and growth in this area is integral to the company’s continued success.
POSITION SUMMARY:
The eCommerce Digital Analyst will play a critical role in transforming data into strategic insights that drive online growth and optimize the site experience. This position will leverage tools like Google Analytics and Content Square to analyze customer behavior, conversion funnels, and site performance. While primarily a business-facing role, a strong technical understanding is critical—particularly in how the Data Layer and tagging integrity supports accurate data capture. Hands-on experience with A/B testing and a strong grasp of eCommerce KPIs are essential.
PRINCIPAL ACCOUNTABILITIES:
Analytics & Insights
- Develop and deliver recurring and ad hoc performance reports focused on conversion drivers, traffic patterns, customer behavior, and funnel metrics.
- Serve as the primary resource for Helzberg.com KPIs, pulling data from tools such as Google Analytics, ContentSquare, and internal dashboards.
- Partner with eCommerce, UX, Marketing, and Merchandising to identify opportunities for improved customer engagement and sales performance.
- Create and maintain dashboards and presentations that communicate key KPIs and behavioral insights to stakeholders and leadership.
- Translate data into actionable recommendations that support strategic initiatives and business growth.
- Ensure accurate data collection by validating tags, troubleshooting issues, and maintaining documentation—leveraging the Data Layer and collaborating closely with IT, QA teams, and third-party partners.
- Manage tagging-related tickets and bug resolution with IT and third-party partners.
- Support UAT (User Acceptance Testing) for new site features, enhancements, and fixes to validate proper data capture.
- Collaborate with E-Commerce, UX, Merchandising, and Marketing to ideate and prioritize A/B test opportunities based on data and observed friction points.
- Recommend test variations and execution based upon heuristics, online comparative research, and industry best practices.
- Support test planning, QA, execution, and post-test analysis to validate performance improvements and inform future optimization efforts.
- Translate test outcomes into insights and recommendations that guide ongoing digital enhancements.
SUPERVISORY RESPONSIBILITIES:
The incumbent does not have any direct reports.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- 3–5 years of experience in digital analytics, preferably in a retail environment or eCommerce background.
- Proficiency in digital analytics platforms (e.g., Google Analytics); experience with heatmapping/behavioral tools (e.g., ContentSquare); and experience with A/B testing platforms (e.g., Optimizely).
- Working knowledge of data layers and tagging implementation.
- Strong skills in Excel; experience with data visualization and BI tools (e.g., Tableau, Snowflake, BigQuery) is preferred.
- Strong communicator with the ability to translate complex data into business insights.
- Critical and strategic thinker; ability to understand all available information, synthesize, and communicate approaches and analysis clearly and concisely.
- Excellent communication and collaboration abilities with internal teams and external vendors.
- Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation, or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.
COMPETENCIES:
Analytical Thinking, Customer Service Orientation, Integrity, Teamwork and Cooperation