Local Marketing Coordinator
Local Marketing Coordinator
POSITION SUMMARY:
The Local Marketing Coordinator supports the planning and execution of local and store-level marketing initiatives that drive store traffic and sales. This role serves as an executional partner to field leadership and marketing teams, ensuring national strategies are activated locally through media, signage, events, and partnerships. The Coordinator will manage local marketing logistics, vendor coordination, and field enablement while maintaining brand standards and operational discipline.
PRINCIPAL ACCOUNTABILITIES:
SUPERVISORY RESPONSIBILITIES:
This position does not have any direct reports.
QUALIFICATIONS:
COMPETENCIES:
Achievement Motivation, Analytical Thinking, Process Orientation, Concern for Order & Quality, Leadership, Integrity, Teamwork and Cooperation
The Local Marketing Coordinator supports the planning and execution of local and store-level marketing initiatives that drive store traffic and sales. This role serves as an executional partner to field leadership and marketing teams, ensuring national strategies are activated locally through media, signage, events, and partnerships. The Coordinator will manage local marketing logistics, vendor coordination, and field enablement while maintaining brand standards and operational discipline.
PRINCIPAL ACCOUNTABILITIES:
- Local Marketing Execution
- Support the implementation of local marketing plans across assigned markets and stores
- Local Events & Field Marketing
- Support planning and execution of marketing activations for local events
- Coordinate event toolkits, calendars, and local marketing materials for store teams
- In-Store Signage & Retail Assets
- Manage day-to-day activities related to in-store signage planning and execution
- Coordinate development and distribution of in-store signage, POS materials, and promotional assets
- Support store teams with signage guidelines, FAQs, and troubleshooting
- Local Sponsorships & Partnerships
- Assist with managing and cultivating local sponsorships and community partnerships
- Retail Marketing Support
- Collaborate with Retail Operations to communicate marketing activities and ensure a steady feedback loop to inform and revise execution
- Assist with the execution of marketing activities related to store openings and closings, partnering with internal and external stakeholders
- Respond to store questions via The Huddle and email, while working directly with the DVPs, Regional Managers and Store Managers to ensure timely communication on marketing tactics, events and promotions
- Local Media Support
- Assist in the execution of local media efforts, including radio, OOH, and in-mall placements
- Local Marketing Budget Support
- Support marketing budget activities and efforts
- Assist with coding invoices appropriately to AP and reconciling actuals and accruals to monthly budgets
SUPERVISORY RESPONSIBILITIES:
This position does not have any direct reports.
QUALIFICATIONS:
- Bachelor's degree in marketing, advertising, or business with strong analytic and quantitative skills.
- Three years of experience in retail or consumer marketing preferred, including advertising, promotions, CRM, and digital, or an equivalent combination of education and experience.
- Light travel around 10% will be required.
- Occasionally night and weekend required.
- Comprehensive project management skills, good decision-making skills, and attention to detail.
- Preferred experience with Workfront.
- Strong analytical and quantitative skills with demonstrated leadership and project management capabilities.
- Strong computer application skills (Microsoft applications).
- Strong verbal and written communication skills.
- Proven ability to communicate with influence at all levels.
- Must be able to build and maintain strong relationships with both internal departments and external partners.
- Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.
COMPETENCIES:
Achievement Motivation, Analytical Thinking, Process Orientation, Concern for Order & Quality, Leadership, Integrity, Teamwork and Cooperation