Core Values


Our common purpose and core values drive our culture, brand and business strategies.  We want our customers to feel that we care for them, sharing in the celebration of their happiest moments. We want our associates to feel loved as valued members of the family, knowing they’re the key to making the Helzberg experience rewarding and delightful day after day.

We achieve this purpose through our core values:

Family                  Foster a positive and welcoming experience for all.

Respect:               Demonstrate appreciation for our customers, our company and each other.

Integrity               Do the right thing for the right reasons.

Innovation          Champion transformation and change.

Performance      Deliver results through drive, accountability and exceeding expectations.

Passion                 Embrace your role with excitement, energy and enthusiasm.

Community Involvement

At Helzberg Diamonds, we consider ourselves more than just a business; we are part of the community.

We founded Helzberg Helps in 2012 to honor the company’s philanthropic traditions. The organization is made up of Helzberg Diamonds Associates with a passion to give back in the communities where they live and work. Our mission is to lead fundraising efforts and organize volunteer activities primarily for charitable entities that support the benefit of children and families in need, such as Make-A-Wish, Salvation Army, Children’s Mercy Hospital and more. Helzberg Helps has been a 501c3 registered organization since 2013.

Our largest charitable efforts are with Make-A-Wish America whose mission is to grant the wish of every child diagnosed with a life-threatening medical condition. Since 2009, we have raised over $1 million to grant wishes for kids throughout the country.

More of Helzberg Diamonds Community Involvement