Helzberg Diamonds was founded more than 100 years ago, and since then we’re committed to delight our customers with high-quality service and jewelry. Because we understand how special it is to give and receive fine jewelry, we want you to treasure the experience for years to come.

A history of success


Morris Helzberg opened his first store in Kansas City.


Helzberg created the Certified Perfect Diamonds Program – diamonds that the jewelry industry labeled as perfect under 10 power magnification.


Helzberg opened Helzberg’s House of Treasures on the Country Club Plaza in Kansas City. The store was built on three levels and sold jewelry, fine china and silver.


Helzberg operated 15 stores in six markets, along with a mail order division.


Barnett Jr. proposed to Shirley Bush. The euphoria he felt about his engagement to Shirley led to an idea for an ad – a lapel button with the words I AM LOVED®. The advertising concept was “buy her a diamond or give her a button, but in any case, tell her she’s loved”. Within weeks of its launch, this modest promotion became a national phenomenon that put Helzberg Diamonds on the map.


Pursuing its ambitious expansion plan, Helzberg opened on average three new mall stores every year. He operated 42 stores in 16 states by the end of the 1970s.


Helzberg continued to have success during the following decade by stressing the importance of difference in the marketplace, backing the concept with unique jewelry, a rate new gem, the Royal Azel. Inspired by the Royal Azel’s success, Helzberg Limited Edition was introduced.


Helzberg counts 101 stores across 22 states.


After a chance meeting on the streets of New York City, Barnett sold the company to Berkshire Hathaway’s Warren Buffett – leaving the company with a tremendous opportunity for grown.


Helzberg launched its first e-commerce site – helzberg.com


Helzberg reached 200 stores.


Highly regarded jewelry industry expert and outstanding multi-store retail executive, Beryl Raff was chosen by Warren Buffett to take over the leadership of Helzberg Diamonds.


With more than 220 stores and a retail website, Helzberg became the first nationwide jeweler to qualify for membership in the American Gem Society.


Helzberg opens its first outlet store at Woodburn Premium Outlets in Woodburn, Oregon.


Helzberg Diamonds repositioned the brand around a new tagline – Here’s to Love – reflecting our common purpose of making people feel loved and helping them celebrate life’s happiest moments.