THE COMPANY:
Helzberg Diamonds is a retail jewelry company that operates retail stores located in malls and open-air venues across the United States, and a growing e-commerce site. The company employs full and part-time associates in store locations and the Store Support Center. The Store Support Center provides centralized information, products, and services to all the stores, while facilitating company innovation, growth and profitability. The stores are organized by geographic divisions, which are sub-divided into regions and districts.
THE DEPARTMENT:
The Performance Marketing Department manages all marketing communications for Helzberg Diamonds including TV, direct mail, email and online marketing channels. This team is responsible for increasing brand awareness, driving traffic to our stores and website, increasing lifetime value of our existing customers and gaining market share through acquisition of new customers. The department is a collaborative team of professionals dedicated to creating a consistent message across all tactics and a seamless multi-channel shopping experience for the Helzberg customer.
POSITION SUMMARY:
The 1 to 1 Marketing Coordinator will be responsible for growing the revenue from 1:1 channels by ensuring all direct mail, email, and SMS messages are executed flawlessly, on time and within budget. This position will be tasked with partnering with internal teams and external vendors to execute highly personalized messages that appeal to Helzberg’s customer base to increase customer retention. This position works with teams throughout the organization to ensure the customer experience and promotional execution is accurate and consistent across all touch points of the customer experience.
PRINCIPAL ACCOUNTABILITIES:
Direct Mail, Email & SMS Coordination
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